Field Work Quality
Rigorous processes to ensure data integrity
Data Quality Process
Field Norms and Protocols
Back Checks
- 30% SS – Face to Face / Telephone
Checks Done To Validate
- Respondent profile / identity
- Location & Duration of interview
- Product usage / Factual Data
- Usage of Stimulus / Other Questions
Scrutiny
- All Questionnaires scrutinized by supervisors
- Executives check overall 6%
- Check for completeness of the Questionnaires
100% Back Check
Dedicated team - brand new team recruited and trained specifically; based in Mumbai for 100% back check; telephone verification; on ground scrutiny.
Process Audits & Compliance
Compliance Checks
- Process checks – Managers / Zonal Heads / QM
- To check compliance on Field Protocols / Quality Norms
- Audits done across all Executives
- Reports sent to Zonal Heads and Country head
- Preventive and corrective actions suggested
- Audit reports shared with Executives in monthly meetings
Our Presence Across India
Own Team
- Bengaluru
- Chennai
- Delhi
- Hyderabad
- Kolkata
- Mumbai
Associates
Ahmedabad
Madurai
Aurangabad
Nagpur
Bhubaneshwar
Patna
Coimbatore
Pune
Indore
Rajkot
Jaipur
Surat
Kochi
Vijayawada
Kolhapur
Vishakhapatnam
Lucknow
Milestones
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Started Operations
Tangram started operations in India from March 2013.
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Our Network
Operations hub in 4 cities plus local contacts in few select cities.
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People
Around 20 full time employees across India + 175 freelancers.
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Experience
Completed more than 1,250,000 interviews across clients since inception.