Offering
Consumer & Respondent Research
Recruiting and engaging the right participants for conversations that surface authentic motivations.
Tangram Research & Consultancy
Understanding People.DeliveringInsights.
Tangram Research & Consultancy is a full-service partner helping brands understand consumers through thoughtful research design, qualitative insights, and reliable field execution.
Thoughtful research design
Qualitative insights
Reliable field execution
Insight Dashboard
FieldQualSynthesis
Study OverviewQ1
Participants
124
Groups
18
Markets
6
Qualitative SignalsLive
Emotional resonance
Concept clarity
Usage intent
Story-richNuancedActionable
Field Progress78%
Recruitment
Interviews
Synthesis
On-time 96%QC pass 98%
Insight MapActive
TrustConvenienceValue
Real conversations. Real context. Clear direction.
About Tangram
A research partner built around real people and real context.
Tangram Research and Consultancy Pvt Ltd is an independent research agency based in Mumbai, supporting brands and organisations with consumer insights and qualitative research.
We partner closely with clients to clarify objectives, identify the right participants, and design conversations that surface authentic consumer perspectives.
Our boutique structure enables careful execution, flexibility, and close collaboration on every engagement.
Independent, Mumbai-based agency
Supporting brands and organisations with consumer insights and qualitative research.
Client-aligned research design
We define objectives, identify the right participants, and design the right conversations.
Boutique structure, sharper execution
Careful execution, flexibility, and close collaboration on every engagement.
The trade-off triangle
Deliver faster without compromising quality
Speed
Cost
Quality
Pick two?
Insight is not just data. It's direction.
Rigorous methods, grounded fieldwork, and clear recommendations you can act on.
Our Offerings
Research support built around people, not templates.
Four focused offerings that combine participant rigor, insightful moderation, and practical deliverables.
Offering
Qualitative Research
Depth interviews, focus groups, and exploratory discussions that reveal meaning behind behavior.
Offering
Product & Experience Testing
Fragrance testing, product evaluation, and in-home usage studies that sharpen product decisions.
Offering
Healthcare & Professional Research
Research involving doctors, specialists, and professional communities with care and rigor.
Our Approach
A clear, structured path from objectives to insight.
Every study follows a disciplined sequence that keeps teams aligned and results reliable.
Step 01
Understand the research objective
Clarify the decision behind the study and align the team on success criteria.
Step 02
Identify the right participants
Define precise profiles and recruit the voices that truly represent the audience.
Step 03
Conduct thoughtful research conversations
Create safe, focused sessions that surface the meaning behind behavior.
Step 04
Deliver meaningful insights
Synthesize findings into clear direction that teams can confidently act on.
Industries We Work With
Insight across sectors, depth within each category.
We support teams navigating fast-moving markets and complex customer expectations.
FMCG
Fast-moving categories where every choice shapes share.
Personal Care
Daily rituals, sensory cues, and brand trust.
Food & Beverage
Taste, convenience, and evolving consumption habits.
Healthcare
Patient, practitioner, and pathway perspectives.
Retail
Shopper journeys, channel dynamics, and conversion.
Digital Platforms
Experience-led ecosystems and emerging behaviors.
Why Tangram
Why clients work with Tangram.
Careful participant screening
Rigorous profiling ensures the right voices for every study.
Reliable research execution
Consistent field discipline across locations, formats, and timelines.
Flexible and responsive team
A boutique setup that adapts quickly to changing study needs.
Close collaboration with clients
Hands-on partnership from briefing to final debriefs.
Commitment to research quality
Quality checks at each stage to protect integrity and insight.
Ready to scale?Planning a
Planning a
Research Study?
If you are looking for a reliable research partner to support your next study, Tangram would be happy to collaborate. From rigorous design to flawless field execution, we deliver clarity where others deliver noise.
500+
Studies Delivered
12+
Years Experience
200+
Happy Clients
24+
Cities Covered